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Because of the organic and non-GMO food boom, other companies such as Simply Organic have been able to grow thanks to the support of customers looking for cleaner options.
The McCormick spice company has maintained its spot as the world’s largest, however, and is now making a move that comes as a surprise to many in order to keep other companies from stealing its market share.
McCormick to Officially Go Organic, GMO-Free Soon
As noted by Food Dive, many of the company’s herbs and spices are already non-GMO, but the increased transparency is expected to be a selling point for many consumers as it has been for products that have become Non-GMO Project Verified.
Also announced by McCormick, a new non-GMO vanilla extract will be introduced along with numerous other organic spices and flavorings to compete with its rivals for the growing organic dollar in the United States (and elsewhere).
“The announcement comes ahead of the peak fall cooking and holiday season where consumer usage of herbs, spices & extracts as key ingredients in recipe favorites increase,” according to the news release.
McCormick a Healthier Option?
Believe it or not, numerous companies use irradiation in order to make spices “more safe” for the consumer.
If you’re buying from any old spice company there’s a high risk that you could be getting irradiated spices.
Luckily for people who wish to avoid irradiated spices there are options. Simply Organic, Frontier and other organic brands are good bets according to a report from FoodBabe.com, and McCormick, while not organic just yet, is another company that does not use irradiation.
According to this article from Food Safety News, McCormick opts instead for steam treatments, preserving more of the health benefits of their spices (although some say it harms the taste more than radiation treatments).
While the McCormick spice company isn’t perfect, it is admirable that they are taking these steps, making them a potentially better buy than other similar brands in a pinch if you can’t get to the health food store.